10 rules of content creation (Linus)
. Control the Scope
- Keep your point focused and narrow. (5 recipes, not “food”)
2. Don’t Waste the Viewer’s Time
- Make your point as concisely as possible.
3. Load up the Learning Outcomes
- Make sure viewers learn something substantial from your content.
4. Plan for Flow
- Organize your content logically (physical, temporal, conceptual).
5. Provide Context
- Give background information, current events, and future speculation.
6. Make it Personal
- Explain why viewers should care about your topic.
7. Benchmark or Compare
- Compare your topic to something else to make it more relatable.
8. Know Your Audience
- Not every video is for everyone.
9. Plan for the Payoff
- Tell viewers what they should feel or how they should react.
10. Have Fun!
- The audience can tell if you’re not having fun.